Navigating Branson, Missouri, can be a delightful experience with the right information at your fingertips. Whether you’re aiming to avoid the bustling Highway 76 or prefer alternative transportation methods, Branson offers a variety of options to suit every traveler’s needs.

🗺️ Understanding Branson’s Color-Coded Routes
To alleviate traffic congestion, Branson has implemented a color-coded route system. These routes serve as efficient alternatives to the main thoroughfares, especially during peak tourist seasons.
🟥 Red Route (Shepherd of the Hills Expressway)
- Location: North of Highway 76
- Description: Serves as a “fast track” through Branson, running parallel to the Entertainment District.
- Benefits: Ideal for reaching attractions like the Titanic Museum, Tanger Outlets, and White Water with less traffic congestion.
🟦 Blue Route (Roark Valley Road & Gretna Road)
- Location: Between the Red and Yellow Routes
- Description: Provides a bypass around Highway 76, connecting various parts of the city.
- Benefits: Useful for accessing specific points in the Entertainment District while avoiding heavy traffic.
🟨 Yellow Route (Green Mountain Drive, Wildwood Drive, Fall Creek Road)
- Location: South of Highway 76
- Description: Offers a less congested path through Branson, connecting to Highway 65 and other major roads.
- Benefits: Best for avoiding city traffic altogether, especially when heading to lodging, shows, or dining options located off the main strip.

🚍 Alternative Transportation Options
If driving isn’t your preference, Branson provides several transportation alternatives:
🆓 Sparky – The Free Downtown Trolley
- Service Area: Historic Downtown Branson
- Stops: 12 convenient locations, including Main Street, Branson Landing, and the Branson Convention Center
- Benefits: Allows you to park once and explore downtown without the hassle of driving.
🚖 Shuttle and Taxi Services
- Available Providers:
- All Around Branson Shuttle: 417-294-2268
- Branson City Cab: 417-334-5678
- Jerry’s Shuttle Service: 417-348-1419
- Ride A WayZ Shuttle Service: 417-336-6789
- Tri-Lakes Shuttle: 417-339-4888
- Services: Offer transportation to shows, attractions, and airport transfers.
🚗 Ride-Sharing Services
- Options: Uber and Lyft
- Availability: Operate throughout Branson and are convenient for on-demand rides.
🚌 OATS Transit
- Service Area: Taney County, including Branson
- Schedule: Monday through Friday
- Fares:
- In-town: $2.00
- In-county: $3.00
- Adjacent county: $4.00
- Booking: Rides must be scheduled in advance by calling 417-887-9272 or 800-770-6287.
🧭 Tips for Efficient Navigation
- Plan Ahead: Familiarize yourself with Branson’s color-coded routes before your trip.
- Use Maps: Pick up a free tourist map at local gas stations or visitor centers to help navigate the alternate routes.
- Avoid Peak Times: Try to travel during off-peak hours to minimize traffic delays.
- Leverage Public Transport: Utilize the free trolley and shuttle services to reduce the need for personal driving.
By understanding and utilizing Branson’s alternate routes and transportation options, you can enhance your travel experience, avoid traffic congestion, and focus on enjoying all that this vibrant city has to offer.